On 31 March 2026, Ambassador Nadhavathna Krishnamra and Mrs. Priabthip Krishnamra, spouse of the Ambassador, together with Mr. Jirakarn Bejrajati, Minister (Commercial) and concerned officials, met with 13 Thai entrepreneurs/exporters and 4 key importers/distributors of Thai products who were exhibiting at the International Food & Drink Event (IFE) at ExCeL London.

During the exhibition tour, the Ambassador visited Thai exhibitors’ booths to offer encouragement and exchanged views on opportunities and trends in the Thai food and beverage market in the UK, as well as ways to further promote Thai products and expand visibility in the UK and European markets.

The IFE is a major international food and beverage trade exhibition in the UK. This annual event provides Thai entrepreneurs with an opportunity to showcase their products, build business networks, and expand their business into overseas markets. This year, the event was held from 30 March to 1 April 2026.