Ambassador’s Message


Dear readers,

Sawasdee krub

December is indeed the most wonderful time of the year! Christmas and New Year festivities are in the air. These are the happy moments we all have been waiting for: Christmas shopping, holiday travels, and family reunion at the comfort of your home.

At the same time, we are still unavoidably living with the evolving challenges of the global pandemic. The recent uptick of COVID – 19 cases due to the “Omicron” variant reminds us that we still cannot be complacent. The UK Government has tightened the health measures to address the situation, which has somewhat affected our daily lives. For us, ‘caring is sharing’! So for your health and well-being’ sake, we wish to encourage all of you to monitor the news and updates closely and strictly comply with the elevated health restrictions. It is always important to be mindful and cautious of the precautionary health measures: handwashing for 20 seconds, using of alcohol gel/spray, face covering, social distancing, and keeping your body and mind healthy. During the season change towards a cooler climate, we should take good care of ourselves and our loved ones. Even when the pandemic is over, good health is a priceless wealth.

December is also a special month for the Thai people. It is the birthday anniversary of His Majesty the Late King Bhumibol Adulyadej the Great, the National Day of Thailand and the Thai Father’s Day. Earlier this month, the Royal Thai Embassy and Team-Thailand in London, organised various activities to commemorate these important occasions and in remembrance of His Majesty’s selfless contribution to the nation and his people. We had a fortune to work in partnership with the V&A in organizing a mini-concert by a prominent Thai crossover band ‘The Vie Trio’, on the occasions of the Birthday Anniversary of His Majesty the Late King Bhumibol Adulyadej the Great of Thailand, the National Day of Thailand, and the country’s father day. The concert was a showcase of the beauty of Thai modern art and culture that brings our two peoples closer together. This modern Thai cultural showcase was warmly attended and welcomed by the Thai community in the UK, friends of Thailand and the British public.

The Royal Thai Embassy prides itself in bringing the beauty of Thai-ness, through art and culture, to the UK, to foster closer bonds between our peoples. We humbly hope that this delightful event will bring happiness and joy to the Thai, British and international audience alike. Looking ahead, we will continue to join hands with friends in partners in bringing the best of Thailand to the UK to connect the dots at the people’s level.

While we are celebrating the ending of 2021 and welcoming the new beginning of 2022, it is the very moment for a repercussion. For the Royal Thai Embassy, the commitment to “Nurture Every Thai with Our Hearts and Minds” has been the essence of our mission, and will continue so in all our team’s future endeavors and services in the coming year.

At the same time, we have envisaged the scope of partnership for the future, to strive towards Post-COVID – 19 era, with a more sustainable mindset. “Sustainability” has been an agenda which Thailand champions at the national, regional and global levels, particularly through ASEAN and the Asia-Pacific Economic Cooperation (APEC). In our case, the Royal Thai Embassy, London has been actively promoting ‘global partnership for maritime sustainability’, through the International Maritime Organisation (IMO). Our recent re-election to the IMO Council for the term 2022-2023, which is the 10th consecutive term, is a testimony of the international community’s recognition of Thailand’s unwavering commitment on this subject matter.

As the Chair and host of APEC 2022, Thailand will work under the theme “Open.  Connect. Balance.” The aim is to drive APEC towards a sustainable and balanced post-COVID-19 era through the Bio, Circular, and Green (BCG) Economy Model, whereby advanced technologies and innovations are integrated to boost competitiveness. BCG Economy Model is an overarching concept that paves the way towards a new thinking of regional partnership, which is balanced, inclusive and sustainable for mankind and the world. 

Regardless of the global pandemic, the Thai-UK partnership has grown from strength to strength. The two countries have weathered the storm and emerged stronger together as natural partners in addressing the crises. Our high-exchanges continues actively on both political and economic fronts. The Royal Thai Embassy, London commits to advancing these vibrant exchanges across all sectors, from businesses to peoples, as an important long-term investment for the future. Looking ahead, Thailand will incorporate the green and sustainable agenda, drawing upon the BCG Economy model, to complement our existing strategic partnership and ensure our friendship flourish and our countries prosper sustainably together.  

The Post COVID – 19 world will continue to pose challenges and uncertainties for us all. However, mankind has also proven their unmatched spirit and resilience over the past year. The team at the Royal Thai Embassy and myself wish to convey our best wishes for your good health, success and every possible merriment. Have a happy and sustainable holiday!

Thank you.